PGM update
Diamond City Jewelers
Pure Colors Incorporated
ClearView Water Company
Diamond City Jewelers is more than just a retail diamond store. They are experts in consumer credit and financing. This is a tremendous asset to have in today's current economic climate.
PGM has been asked to develop a clear brand positioning and messaging framework for Diamond City that will help our key target audience understand how a jewelry purchase with financing can assist in building your credit score.
Creative set to be developed are .15 second television spots for the Holiday buying season along with a new website to further clarify Diamond City's business proposition to our primary customer segment.
With the success of the Pure Colors brand launch throughout Europe, Pure Colors Incorporated and PGM is now preparing the brand framework for Purealis, a 100% Mineral based anti-aging product line.
The integrated brand communications program will include development of product messaging platform, product identity development, product packaging design, tradeshow graphics design, customer information collateral, and media relations kit development. Estimated launch is 1st quarter 2010.
ClearView came to PGM with a new product offering within the pure water filtration category. They had a business plan and a well defined brand positioning. What they did not have was a company identity to launch the business to their consumer audience. Two weeks later, the brand was brought to life in an approachable and fresh execution.