PGM Integrated

Boomerang

The processes that big agencies use to develop advertising campaigns are a lot like bellybuttons: Everyone’s got one. What one agency may call the 360-Degree Branding Process, another one might call the Every Angle Identification Procedure.

At PGM Integrated, we’re different. Sure, we’ve got a branding process. But we don’t call it the 360-Degree Branding Process or the Every Angle Identification Procedure. Why would we? Nearly 500 agencies worldwide already use those names for their branding processes.

We call our branding process Boomerang—a name that conjures up visions of Australia, naturally. And that’s okay, because the idea behind our branding process is similar to the idea behind the Australian icon. We believe that the money and effort you deliver toward your marketing must come back to you in the form of sales, value, and important information about how you can improve future efforts.